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An exceptional real estate entity built on the fusion of strategic and engineering expertise, aiming to deliver premium, fully integrated projects meticulously designed to suit the Egyptian market.
Mohamed Hassan – bringing over 15 years of expertise in real estate
marketing and development, with a proven record of exclusive
projects and collaborations with Egypt’s top developers. His vision
extends beyond sales, contributing to site selection, pricing strategies,
and market positioning.
Al Mashreq Construction – led by Eng. Mostafa and Eng. Khaled El
Shabasy, with over 40 years of engineering excellence and a portfolio
that includes landmark residential and construction projects across
Alexandria, Cairo, October, Maadi, and the North Coast.
Together, this synergy created Urban Edge, a forward-looking entity
that combines strategic insight with engineering expertise to deliver
premium, integrated, and carefully designed projects tailored to the
Egyptian market.
Our mission is to merge decades of engineering expertise with modern marketing strategies to create residential projects that exceed expectations and provide lasting value.
To become a leading force in real estate development, delivering exceptional communities built on precision, creativity, and trust.
Want to know more about our story, values, and upcoming projects?
100% standalone villas (Standalone Community) — no crowding, no shared units.
Combining Royal Hills’ sales leadership with Al Mashrek’s engineering legacy, Urban Edge delivers unmatched real estate value and future-ready communities
Royal Hills, led by Mohamed Hassan, has been a market leader since 2006, oficially establishing its commercial presence in 2015. With operations spanning Dubai and Egypt, the company achieved top-performer status with leading developers such as Palm Hills, Hyde Park, Tatweer Misr, White Bay, and Ninth Avenue. In many cases, Royal Hills achieved higher sales results than the developers themselves, proving unmatched expertise in sales and marketing.
Al Mashrek, established over 25 years ago and led by Eng. Mostafa, brings more than 40 years of engineering and construction experience. With a portfolio that includes residential towers in Maadi, Alexandria (particularly Smouha), and major contracting works in Golf Porto Marina, Diar 1, and Sadim North Coast, Al Mashrek has become a trusted name in real estate execution and development.
Together, this partnership combines market intelligence, sales leadership, and construction expertise, ensuring that every Urban Edge project ofers innovative design, premium locations, and reliable delivery.
Our mission is to create developments that go beyond housing. We strive to design communities that inspire better lifestyles, select prime locations that guarantee future growth, and provide innovative solutions that make quality living accessible to a wider audience.
To redefine urban living in Egypt by delivering exceptional real estate products that blend modern design, community-driven planning, and long-term investment value.
Our nearly 8,000 committed staff members are ready to help.
Want to know more about our story, values, and upcoming projects?
